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J.D. Power and Associates Web Intelligence Research Division analyzes social media to deliver not just data, but insights into brands, markets, consumers and trends.
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THE J.D. POWER DIFFERENCE: LEARN ABOUT OUR NEW TRIBE TECHNOLOGY |
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HEALTHCARE WEBCAST | REQUEST A LINK |
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A just-released study found that 61% of adults look online for health information and 37% participate in the conversation.
What this means for companies in the Healthcare industry, is that they need to be listening to this important source of unbiased opinion. While simply monitoring conversations about your brand is a good start, if that’s all you’re doing, you’re just scratching the surface of the power of social media.
If you missed the webcast, please contact Todd_Morin@JDPA.com for a copy of the slides or a link to the archived version.
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BRANDWEEK REPORTS ON J.D. POWER STUDY ON "EARLY CAREERISTS"
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"There's nothing like free food to get young people talking. According to J.D. Power and Associates, Arby's is the most talked-about quick-service restaurant online among "early careerists" (those between the ages 22-29). This was at least in part due to this summer's Wednesday Freebies promotion. Anthropologie was the top retailer.
The report culled more than 475,000 online conversations from MySpace, Blogger, LiveJournal and other public social media sites to see what brands this demographic were talking about."
» READ MORE
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GET A 6-PACK |
TRIBES 6-PACK, THAT IS
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Now you can ask six custom research questions to any of six tribes, including Teens, Gen X Moms, Gen Y Moms, Early Careerists, Boomers, and Green Consumers.
With our Tribe Intelligence package, not only do you get custom research, but also access to baseline reports that contain a wealth of information about these groups.
CLICK HERE to learn more about tribe technology and our new program.
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UNDERSTANDING TEENS | REQUEST A LINK TO REPLAY |
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What if you could listen in on tens of thousands of uncensored Gen Y conversations? Even better, what if you could listen in on a subset of Gen Y, such as Early Careerists (age 23 to 29)? What are they saying about your brand? Your new product? Your competitor’s ad?
Now you can. If you missed our webcasts in July, you can still catch the summer re-run. In these webcasts we looked at J.D. Power’s new patent-pending technology that allows us to segment participants in Social Media, and then look at common interests the group shares.
To request a link to replay or download the slidedeck, please contact Todd_Morin@JDPA.com.Please indicate if you are interested in the general Tribe webcast or Automotive-specific tribe webcast.
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