CASE STUDIES

J.D. Power Web Intelligence provides services for a broad range of companies and teams seeking to understand their audience. Below are selected case studies from J.D. Power Web Intelligence customers illustrating our solutions at work.

NEW PRODUCT LAUNCH A personal electronics manufacturer seeks to understand the marketplace prior to new product deployment. » More

TRACKING TRENDS J.D. Power uncovers a changing demographic trend that spells dollars for gaming companies. » More

TREND TRACKER: A $100M OPPORTUNITY LOST CPG manufacturers are late to the game. Twice. At a cost of $100+ million. » More

COMPETITIVE INTELLIGENCE A company utilizes J.D. Power's services to assess the success of a competitor. » More

TRACKING TRENDS As gas prices rose, the blogosphere heated up. » More

TRACKING TRENDS: TREND OR FAD? A dessert manufacturer turns a diet craze into sweet success, but doesn't want to overstay the party. » More

PRODUCT TRACKING One lone blogger discovered a program considered spyware on a Sony DVD. He wasn't alone for long. » More

MARKETING EFFECTIVENESS A quick-serve restaurant chain launches new product and advertising to reach youth. » More

MARKETING EFFECTIVENESS Kobe was still king among Gen Y males. » More

PRODUCT DEVELOPMENT AND MARKETING EFFECTIVENESS A company turns to J.D. Power to help predict the success of new gaming titles. » More

PRODUCT TRACKING A rumor proves true, and when a video is posted on the web, the New York Times and AP pick up the story. » More

PPRODUCT TRACKING Bausch & Lomb get a $2 billion lesson in acting globally » More