Thank you for your interest in our webinar on how social media analysis can be used in the Automotive industry.

TOPIC: Using Social Media Analysis to Gain Insight into Auto Consumers
SPEAKER: Chance Parker, Vice President & General Manager, J.D. Power Web Intelligence

This webinar delved into the opinions found social media on topics like the following:

• What can social media tell us about consumer purchase intent?
• How are consumers responding to recent OEM incentive and marketing programs such as job-loss insurance?
• How has J.D. Power’s newest spin on segmentation – Tribe Reports™ – helped other companies gauge marketing effectiveness?

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